Persuasive Advertising (Example of an Ad) - 1860 Words

Persuasive Advertising Advertising plays an important role in our diverse, media-saturated world. It surrounds our everyday lives. It is in everything we do, whether we are looking for a number in the phone directory, taking a ride down a road, or watching TV. According to Jamie Beckett’s article in San Francisco Chronicle, â€Å"The average U.S. adult is bombarded by 255 advertisements every day--100 on TV, 60 in magazines, 50 on the radio, and 45 in newspapers† (Beckett). More recently, Advertising Age estimated that the average American sees, hears, or reads more than 5,000 persuasive ads a day, which means that there is almost nowhere we can avoid their presence. Today, ad agencies spend more than $300 billion in the United States and $500†¦show more content†¦In my opinion, Honda demonstrates our freedom and variety of opportunities that we can achieve by doing the things that we enjoy and like. After reading and seeing these examples, the audience starts to visualize its own desires and the ways of achieving their personal goals. The ad makes us feel motivated and excited about pursuing our dreams and wishes. On the other hand, the company persuades its readers to think and feel guilty of wasting their time and not achieving the things they want the most. That is why the company offers its all-new, 31-mpg-highway Honda CR-V that would deliver the potential buyers to wherever they want to go and whatever things they want to accomplish. In our modern world of technologies and computers, advertisers have recourse to artistic design, computer graphics, high-tech artistry, special effects, digital sounds, and computer animation that can help them to get various kinds of viewers’ attention. A study made by the University of Georgia has found that exposure to visual art in advertising, even if the exposure is fleeting, makes consumers evaluate products more positively. According to Henrik Hagtvedt, the artist and one of the researchers of this study, â€Å"Visual arts have historically been used as a tool for persuasion. It has been used to sell everything from religion to politics to spaghetti sauce toShow MoreRelatedThe Ethics Of Persuasive Advertising1278 Words   |  6 PagesEthics of Persuasive Advertising Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. Philosophers, economists, and business professionals have debated over whether or not persuasive advertising is anRead MoreAmericas Smoke Screen-Portion Essays1168 Words   |  5 Pagesexamine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. 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The campaign is aimed to induceRead MoreChanges And Problems Of The History Of Television Advertising1366 Words   |  6 Pageschanges and problems in the history of television advertising. Advertising - which can be reduced to ‘ad’ - is classically used to sell a product or service. The very first ad was aired July 1st 1942 in the USA; in the UK the first ad was aired September 22nd 1955 on ITV. In many countries political campaigns exist and are essential but in contrast countries such as Norway and France control or ban such political campaigns. The two core tasks of advertising are to meet broadcast standards and to air anRead MoreSocial Advertising840 Words   |  4 PagesSocial Advertising Social media exists in the context of communities that are built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content (Tuten, 2008). Advertising on such social platform is what accounts to social advertisement. 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A persuasive message does this as well, but it usually attempts a broader appeal toRead MoreThe Secret Messages Of Advertising1003 Words   |  5 PagesSecret messages in advertising In today’s society, we see many persuasive languages, pictures, and videos being used in advertisements in order to grasp its consumers to buy their products. Advertisements can be seen throughout history, dating back as far when Egyptians once ruled. They used many of the techniques of ad appeals used today. Advertisements can be seen in our everyday lives, even though we might not really notice them. We might not be very perceptible to them, but they are there toRead MoreThe Marketing Of Deodorant Advertisements Targeting Males And Females1167 Words   |  5 PagesWith the strong competition in advertising, it is important to ensure that the correct things are done to make people want to buy the product that is being sold. A range of visual literacy elements, such as the font and catchphrase, are used to persuade the customer into buying the product. After an extensive search of the market, an advertisement from the company Secret and the company Adiction were chosen due to their success. These advertisements can be found in many magazines and online webpagesRead MoreAdvertising: Information or Manipulation?1532 Words   |  7 PagesAdvertising: information or manipulation? Advertising, a word that is synonym to the word marketing, has a rich back round. When we talk about marketing the first things that come to our mind are money, goods, services, and of course consumers. Advertising’s role should only exist in order to help society by real information about products and services, decide what to purchase according to people’s actual needs. One definition of advertising is: Advertising is the non-personal communication ofRead MoreOlympics1429 Words   |  6 Pagesability to communicate effectively is essential in business (O’Rourke, 2010). In order to provide information, convey a message, and explain an idea, communication tools must be applied daily (N, 2005). The most important communication tool is the persuasive (N, 2005). This is due to the fact that whatever is being conveyed at the workplace requires a degree of persuasion (N, 2005). Hence, persuasion is the ability to move an individual or group into action. Boyer and Stod dard (2011), describe persuasion